Internet Cafe is a video series where Eastwood transforms a stock 1980 Honda CB750 Custom into a custom cafe racer motorcycle. This series started with a logo design that would represent the build and be featured on YouTube videos and thumbnails, email newsletters and Eastwood's website. With those applications in mind, I also wanted to include a strong cafe racer/motorcycle graphic within the logo since Eastwood's customer base is mostly automotive. From there, I designed a YouTube thumbnail template with specific colors and textures that would be used across all channels.