2021-2022 Lancaster Archery Catalog
Overview
The annual Lancaster Archery Catalog is a very robust project that primarily spans from February through May each year. I fully manage this project and am the sole designer of the growing 580 page catalog. The 2021-2022 LAS catalog includes over 110 vendor advertisements and more than 450 pages of products, arrow charts, content pages and cover pages. There is a retail version that includes retail pricing with each product and a wholesale/dealer version that includes a price list inserted in the back. Over 200,000 copies are printed. Schedule creation and management, requesting print vendor estimates, managing vendor ad commitments, designing in InDesign, exporting and submitting pages to the press, proofing press files and generating mail files are all tasks I own. I have successfully completed these processes while working remote and on a hybrid work schedule.
- DateWinter - Spring 2021
- BrandLancaster Archery Supply
- MediaAdobe InDesign
- Details580 Page Catalog, Perfect Bound
- CategoryPrint / Project Management