Eastwood Category Redesign
Digital / UI/UX
Overview
One of Eastwood's 2024 initiative was to redesign the categories across the site. The team integrated new icon systems allowing users to better navigate through subcategories, added more DIY content throughout categories that include videos and blog articles, and improved the overall user experience on the web. While referencing Baymard's guidelines and research, I led the redesign of these categories while delegating other responsibilities to other team members. The team used Magezon Category Builder and Page Builder to create new templates and feature new art.
- Date2024
- BrandEastwood
- MediaAdobe XD, Adobe Photoshop, Magento
- CategoryDigital / UI/UX