Each year Lancaster Archery Supply has a Bowhunter’s Extravaganza sale at the pro shop in Lancaster, PA. One of the main advertising pieces is the print mailer that is sent out to customers that live within a certain mile-radius from the shop. In 2020, I organized and designed the 12-page mailer that included a long list of products on sale. Balancing the many items, product images, product copy, manufacturer logos and sales copy was key.